Bacardi Roommates

As lockdowns first hit the USA, every advert was full of earnest voiceovers and tinkling piano music. Bacardi wanted to buck this trend and send out something uplifting and optimistic. 

 

This was a fully remote shoot. We cast three real roommates who lived together, shipped them all the set dressing and cameras, and then directed them (with the amazing Tucker Bliss) over zoom.