Magenta Unleashed

To launch Humanz (the first Gorillaz album in 8 years) in partnership with Deutsche Telekom, we created a world first and turned a brand colour into a media channel.

 

To do this we created The Lenz app which fans could use to watch exclusive Gorillaz content, anywhere they saw magenta. 

The campaign proved a big success with Gorillaz fans, the technology press, and awards juries.


D&AD Yellow Pencil (Digital) 

D&AD Graphite Pencil (Media) 

Cannes Lion: Gold (outdoor) 

Cannes Lion: Silver (outdoor) 

Cannes Lion: Bronze (promo & activation) 

Cannes Lion: Bronze (design) 

Eurobest: Grand Prix (Outdoor) 

Clio: Silver (Out Of Home) 

Clio: Silver (Ambient) 

Campaign Big Awards: Best Of The Best (Digital) 

Lovie: Silver (Mobile)
LIA: Gold (Media Innovation) 

LIA: Gold (Augmented Reality) 

LIA: Gold (Utilities) 

Cannes Shortlist (titanium) 

Cannes Shortlist (media) 

Cannes Shortlist (media) 

Cannes Shortlist (direct) 

Cannes Shortlist (mobile)