Magenta Unleashed
To launch Humanz (the first Gorillaz album in 8 years) in partnership with Deutsche Telekom, we created a world first and turned a brand colour into a media channel.
To do this we created The Lenz app which fans could use to watch exclusive Gorillaz content, anywhere they saw magenta.
The campaign proved a big success with Gorillaz fans, the technology press, and awards juries.
D&AD Yellow Pencil (Digital)
D&AD Graphite Pencil (Media)
Cannes Lion: Gold (outdoor)
Cannes Lion: Silver (outdoor)
Cannes Lion: Bronze (promo & activation)
Cannes Lion: Bronze (design)
Eurobest: Grand Prix (Outdoor)
Clio: Silver (Out Of Home)
Clio: Silver (Ambient)
Campaign Big Awards: Best Of The Best (Digital)
Lovie: Silver (Mobile)
LIA: Gold (Media Innovation)
LIA: Gold (Augmented Reality)
LIA: Gold (Utilities)
Cannes Shortlist (media)
Cannes Shortlist (media)
Cannes Shortlist (direct)
Cannes Shortlist (mobile)