Robinson's wanted to target their new natural juice drink at office workers. We discovered that the average UK office worker doesn't take a break during the day - so we set about to change that.

Fruit Creations

Robinsons Fruit Creations is a squash with more sophisticated flavours aimed at the adult market, and who better to tell adults about all the virtues of squash... than a kid.


This campaign put the brand back in growth for the first time in over five years.