Fruit Creations

Robinsons Fruit Creations is a squash with more sophisticated flavours aimed at the adult market, and who better to tell adults about all the virtues of squash... than a kid.

This campaign put the brand back in growth for the first time in over five years.


Robinson's wanted to target their new natural juice drink at office workers. We discovered that the average UK office worker doesn't take a break during the day - so we set about to change that.